Objectives: Creating a Jewelry Online Shopping Experience Like No Other
The mission was to bridge the distance between shopper and manufacturer, permitting customers to craft directly on the product page with confidence that their custom designs would go right into production. In harmony with store owners' philosophy of jewelry taking on enhanced meaning when personalized, they sought a solution to make this vision come true.
To attain this goal, the client sought a web development firm that could provide customization and create an online store from the ground up. The client wanted exclusive personalization options added on the product page so customers could tailor their own jewelry line – including choosing the design, adding engraving, or experimenting with various gemstone/metal combinations.
In addition, they desired jewelry components in his online jewelry store to become life-like visuals for consumers to perfect their selection before ordering.
Challenges: Overcoming Limitations and Offering Bespoke Assembly Options
Despite this, there were many roadblocks to accomplishing the client's aim. Chief amongst these was finding a way for customers to personalize necklaces or rings with their names and initials using custom-branded fonts.
After settling on Shopify as an ecommerce platform for their jewelry store, they quickly realized that the standard setup of Shopify stores could not help them reach their objectives.
An innovative solution had to be devised to meet the jewelry business owners' requirements, allowing exclusive fonts to be uploaded without being vulnerable to misappropriation yet still preventing them from loading as default options.
An extra obstacle was providing the Shopify jewelry company the flexibility to customize their jewelry, offering them various possibilities such as size, metal jewelry type, gemstones, colors, and engraving options - more than 100 variations per product.
Moreover, we needed a way for shoppers to have an interactive preview of the item they created along with personalized assembly choices, which were not implemented even in the best Shopify jewelry stores.
Even though these obstacles presented themselves, VT Labs was determined to come up with a solution that met the client's needs and supplied them with an entirely personalized Shopify jewelry store and all of its essential features.
The Obvious Solution: Apps from Shopify App Store
As problems arose, it seemed like the best solution would be to search for an appropriate, ready-made application. However, soon enough, it became clear that these applications couldn't completely satisfy the jewelry businesses' requirements.
The platform's certified apps could not provide customized assembly options and live product previews, allowing users to upload exclusive branded fonts. Furthermore, it could not protect against unauthorized use of these distinct fonts or prevent them from loading by default.
The Need for a Custom Solution
After we assessed the restrictions of the Shopify jewelry store and its certified apps, it became apparent that our only way forward to solve this problem was a bespoke solution. Our client needed something highly customized, giving customers access to premium fonts plus over one hundred variations per product for customizing their products in the Shopify jewelry shop.
Shopify Jewelry Store with a Custom App
To meet their expectations, we had to create a custom Shopify app that includes life-like pictures of the jewelry and allows customers to save their creations on the cart page.
Shopify Theme Customization
Our team tailored the Impulse theme to meet our client's exact needs. We customized its design and incorporated helpful features such as meta fields for a more user-friendly online business journey. The client quickly stood out from other Shopify jewelry stores and jewelry companies with this solution. We employed Shopify, HTML, CSS, and JS toolsets to create this unique masterpiece.
By default, site collections lacked many features for successful Shopify jewelry stores. However, we widened the scope to provide more options and flexibility in displaying collections on the page according to individual requirements - including color choices like white metal, rose gold, or pink gems, plus an option to show product prices.
Collection Page
Site collection features are limited by default, but we expanded it. Now collections can be displayed according to specific requirements, combining different product features on the page like white, pink metal, or gems. We also added an option to show the price of a specific product.
Overcame Limit of 50 Products in the Loop
By default, Shopify allows showing only 50 products in the loop. However, we overcame this limit, and the upgraded collection page can display all product range without affecting speed.
Server-Side Jewelry Image Generation
We incorporated Heroku to handle multiple requests on our web server when generating images. This platform facilitates us in running a variety of configurations, such as node.js servers and libraries that help with image generation.
Bespoke Images on Cart Page with Amazon S3
We made an architectural decision to protect buyers' custom images from being replaced with default ones during the ordering process. Typically, generated images on Heroku are overwritten within 24 hours; however, we utilized Amazon Simple Storage Service to combat this issue. This solution automatically stores customer-created visuals on its secure server, where they remain indefinitely!
Ongoing Support
After the successful store relaunch, our team has had continued access to this successful ecommerce platform for development works with collaboration from the client. This long-term relationship also allows us to monitor and develop the UX of their ecommerce presence, guaranteeing optimal user experience for future customers.
Enhancing the Future of Ecommerce for Jewelry Production Companies
As the world advances towards a digital-based economy, online and physical stores must stay abreast of these changes.
These jewelry sellers were aware of this shift. As a result, they sought our help in creating a top Shopify jewelry store that would provide an unforgettable user experience and allow customers to create their custom pieces easily.
By connecting their workshop directly to the customer, they can now bridge the gap between them while meeting all modern needs!
Despite the obstacles we faced, our team was able to craft a bespoke app that satisfied all of the client's requirements. We recognized from the start that standard Shopify apps and themes would not suffice for this project; thus, we created one of the Top Shopify jewelry stores.
Our expert knowledge in Shopify online stores enabled us to produce a bespoke solution that precisely catered to our client's customers' needs. The result is an engaging ecommerce store where clients can design their jewelry pieces while simultaneously visualizing the finished product before placing an order.
It was truly gratifying working with this customer, and we continue to provide continual maintenance so that the online jewelry stores' user experience remains excellent.
In conclusion, the jewelry industry is constantly evolving, and even top jewelry stores online must stay abreast of these changes. However, our client's business has taken the necessary steps to bridge any customer-workshop gap to remain competitive.
We are proud that we had an integral role in helping them succeed and look forward to providing jewelry store owners access to an improved ecommerce presence.
