Scope:
Custom Shopify store development for B2B.
Backend development. Bespoke orders management app.
Custom email notification system.
Frontend customization for the current theme.
QA
Sales Team Challenge
Ten Thousand has experienced incredible growth in the past few years, and that rapid expansion has created new challenges for selling wholesale. As a result, they had to find a new way to sell wholesale that could offer a frictionless end-customer experience while being powerful enough to handle the complexity of their business needs.
Crafting a B2B retail business strategy for Ten Thousand's expansive customer base was no easy task. That being said, they needed to develop an effective solution to meet the complicated requirements of their wholesale customers, such as large enterprises and the government.
To provide the necessary user experience, this organization needed to innovate and devise a comprehensive yet straightforward solution that would be effective enough to handle the requirements of its top-notch brand.
Ten Thousand came to us with two operating Shopify Plus stores. Still, they required a B2B ecommerce platform that would convey their mission. Also, they needed to find a solution for automatizing B2B wholesale because managing orders manually via emails and phones was complicated and time-consuming.
Ten Thousand's wholesale business operations faced a significant roadblock due to the lack of functionality for specific customer groups and custom pricing. To streamline wholesale processes, Ten Thousand needed a dedicated wholesale channel with the possibility to create customer-specific pricing and multiple price lists assigned for each group and keep track of all customer orders while offering automated email notifications.
Shopify Plus Wholesale Channel Falls Short: The Need for a Robust B2B Ecommerce Store
First, we tried the Shopify Wholesale channel. The Shopify platform indeed has an excellent user-friendly interface, and it's generally easy to use; however, unfortunately for our client's needs, its capabilities fell short of expectations due to its inability to meet the more complex demands of their business.
Shopify Plus Wholesale store became not a viable option for Ten Thousand due to the absence of customization options, limited integrations, and struggles with inventory control and order fulfillment. This necessitated an optimal solution that could provide a smooth checkout experience while also having enough power to manage Ten Thousand's complicated business operations. Thus began their investigation into other alternatives.
Custom Shopify App for Seamless Wholesale Operations: Empowering Wholesale Customers
To overcome the challenges encountered in their B2B operations, we crafted an exclusive Shopify app designed mainly for Ten Thousand's necessities. This application was created to improve their wholesale practices and deliver a smooth user experience to customers.
The custom Shopify app revolutionized Ten Thousand's operations, allowing them to manage customer data, assign individual prices, handle inventory, and order fulfillment. Additionally, this game-changing application was designed to integrate smoothly with other applications, amplifying their operational efficiency.
With the development of a custom Shopify application, our clients were able to surpass the restrictions of the existing Shopify Wholesale channel. Our team crafted an effortless shopping experience that has proved paramount in driving B2B success for them and their business operations.
Adding Password Protection for B2B Customers
To ensure the client's online store was secure, we implemented password protection as a safeguard.
Orders Management App with Wholesale Price Lists
Like B2C, the relationship between wholesalers and their B2B customers is invaluable. However, one crucial distinction exists - instead of selling individual items or packets a la retail stores, bulk orders are delivered through wholesalers. To streamline this process for business customers seeking wholesale purchases, we developed an application that automatizes order management while providing custom approval systems tailored explicitly to B2B consumers' needs.
Furthermore, our app allows B2B customers to request a quote from their custom cart and quickly take care of the entire process.
Ten Thousand's B2B business relies heavily on custom pricing and discounts for different customer groups. Therefore, we deployed a dedicated Shopify app tailored to their wholesale market to provide a personalized shopping experience and unlimited customization that considers each client's preferences. This gave the company the flexibility to assign specific prices and discount codes to every group of retail customers, making it easier for them to make informed buying decisions.
Equipped with the capability to provide customized pricing and discounts for specific customers, Ten Thousand cultivated better consumer relationships while sparking repeat purchases. This result has helped them succeed in an exceedingly competitive B2B ecommerce market.
Automating the order management process with an app is essential to maximize efficiency and minimize the risk of costly human errors. No more manual labor-related delays or incorrect shipments, late deliveries, and missed orders - streamlining workflow through technology can save clients time and money!
Custom Email Notification System for Shopify store
Constructing a well-designed email notification system is critical for companies that streamline operations and enhance customer satisfaction. Our personalized service provides the wholesaler with automated notifications about incoming registrations and quote requests, allowing them to approve or reject new customer accounts, modify draft orders sourced in our custom application, and send out invoices immediately. With this comprehensive solution, you'll be able to improve your wholesale flow while providing an excellent user experience!
Results
The custom Shopify app developed for Ten Thousand revolutionized their B2B operations, allowing them to manage B2B customers, assign customer-specific price lists, and handle inventory and work orders. As a result of our efforts in crafting an effortless shopping experience with password protection and an automated orders management system along with a customized email notification system, we have been able to save time and money while providing exceptional service that has proven paramount in driving success for the company's business operations. Our team is proud of the results achieved through this project, as it gave us valuable insights into how technology can streamline workflow processes and enhance customer satisfaction.
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