Translate your Shopify store and localize it for every market

Add your languages in Shopify → Settings → Languages, then the app translates them all automatically — not just the two that Shopify's free tool covers. Auto-translate (DeepL/Google) or use AI (ChatGPT) for products, collections, metafields, SEO and more in 130+ languages, and run Smart Bulk to do the whole catalog at once with a cost preview.

Shopify's free Translate & Adapt is a great first step, but its automatic translation is capped at 2 languages (via Google Translate) — every language after that is manual, and it can't reach text injected by other apps or custom sections. This app auto-translates every language you add across Shopify's 130+ locales, using DeepL/Google or ChatGPT, and covers metafields, metaobjects, product options, variants and rich text. You also get Smart Bulk (translates only what's missing or changed, with a cost preview, automatic backup and one-click undo), a drift badge that flags content changed after translation, and AI per-market adaptation. Manual translation stays free on every plan.

Yes — everything Shopify supports, including metafields, metaobjects and rich text. That means products, collections, blogs, pages, product options and variants, metafields and metaobjects, plus SEO titles, descriptions and URL handles — in 130+ languages.

Add the market's language, select the market, and Adapt with AI — the app rewrites only the regionally-marked wording for that variant (es-ES → es-MX: adjusting vocabulary and register, e.g. camiseta → playera, or usted vs tú) and stores just those overrides, so every identical phrase keeps inheriting your base translation. Each market then reads as locally written, without re-translating your whole catalog. (Pro plan.)

No — done right, translation helps international SEO. Shopify automatically adds hreflang tags and locale-aware URLs (e.g. your-store.com/es, /fr) so Google serves the right language version per region instead of treating them as duplicates — duplicate content across languages isn't penalized, it just ranks worse than localized content. The app translates your SEO titles, descriptions and URL handles per language, and per-market adaptation gives each region distinct wording that ranks better than one translation reused everywhere. Because translations are stored natively in Shopify, they render in the page HTML that search engines and AI crawlers read.

The app flags them for you: a drift badge marks any field that changed after it was translated, so nothing silently goes stale. Re-translate just those with Smart Bulk — it only processes what's missing or changed, with a cost preview first.

Manual translation is always free, on every plan. Credits pay only for the AI and auto engines — by words × languages, and only for fields that actually get translated. Top-ups are $1 per 1,000 and never expire.

Your translations are stored natively in Shopify (Store Languages / Markets), not in a separate backend — so they keep working with your theme with no extra code, and they're not lost if you uninstall.

All three, plus manual. Auto (DeepL → Google) is best for fast plain or HTML text; AI (ChatGPT) is best for nuanced copy or anything with Liquid; manual is always free. You choose per job.

No — a language switcher is a theme feature. Most modern themes let you add one under Online Store → Themes → Customize; the app handles the translations behind it.