Technical Issues Affecting Business Goals
The e-commerce client of the Canadian marketing agency was a Shopify Plus store with a large inventory. The client's business owners and marketing specialists had specific goals, including enhancing brand awareness, increasing store traffic, improving conversion rates, and raising revenue.
To achieve these goals, the marketing agency developed a comprehensive marketing strategy for professional white label websites, including updating website content, improving on-page SEO, and running A/B tests for conversion optimization. However, the client's website needed significant technical improvements before implementing the marketing strategy.
Our white label web design experts quickly identified two major technical issues impacting the client's business goals. The first issue was related to the client's workflow and task-tracking process. The client had much unused code, old application tails, and outdated solutions, which resulted in performance issues and unacceptable loading speeds.
The second issue was related to website performance, speed, and stability. The client's website had slow loading times, a significant customer issue. Slow loading times can significantly impact the user experience and cause potential customers to abandon their shopping carts and seek alternative options.
These technical issues needed to be addressed before any digital marketing strategies could be implemented. Therefore, our team set out to develop a comprehensive white label web design solution to solve these issues and set the foundation for the client's online success.
Solving Technical Issues for Shopify Plus Store
Our team developed a comprehensive white label web development solution seamlessly integrated into the marketing agency's internal process to solve the technical issues identified in the previous section. We agreed to daily standups and refinements with the client and web design partner, used Jira as a task tracker, and pushed each task to the client and web design partner's Git repository.
The first technical issue, related to the client's workflow and task-tracking process, was addressed by developing a transparent and efficient method for web design projects and handling all engineering work. Next, our team collaborated closely with the marketing agency, receiving a scope of work for the next sprint, proposing possible solutions, identifying the best one, and confirming the development schedule.
The second technical issue, related to website performance, speed, and stability, was addressed by a three-step optimization strategy. Firstly, we optimized the images. Secondly, we removed unused applications, and thirdly, we cleaned up the code from old apps' tails. We also discovered inefficient Liquid code in the theme and refactored it. As a result, the page loading time was reduced to about three seconds instead of ten and more.
Through the collaborative efforts of our team, the marketing agency, and the client, we solved the technical issues affecting the marketing services and the client's business goals. Our white label web development solutions set the foundation for the marketing agency's successful implementation of its comprehensive marketing strategy.
A/B Testing and On-Page SEO Improvements: Boosting Traffic and Conversion Rates for the Shopify Plus Store
Once the technical issues were resolved, the marketing agency could implement its comprehensive marketing strategy, including A/B testing and on-page SEO improvements.
Our client's team performed A/B tests using Google Optimize to improve the website's traffic and conversion rates. Each test lasted a week and several thousands of visits, providing statistically confirmed results for the best option. In addition, the A/B tests helped identify the website's most effective layout and content, ensuring visitors had a positive experience and increased their chances of purchasing.
Our team also updated the website's layout, graphic design, and content according to Ahrefs and MOZ tools' recommendations for on-page SEO. In addition, we integrated structure data via JSON-LD, improving the website's search engine visibility and helping it rank higher in search results.
The store's traffic and conversion rate significantly increased through collaboration with our web designers and the marketing and SEO teams. In addition, our white label web development solutions and the marketing agency's marketing expertise helped the client achieve their business goals of enhancing brand awareness, raising revenue, and improving conversion rates.
Results and Outcomes: Achieving Success for the Shopify Plus Store
The collaboration between the marketing web design agency and our white label web development partner team significantly improved the Shopify Plus store.
The technical issues we solved, including performance, speed, and stability, dramatically reduced the website's loading time from over ten seconds to around three seconds. This enhancement improved the overall user experience and contributed to the store's increased traffic and sales.
Secondly, the A/B tests and on-page SEO improvements significantly boosted the store's traffic and conversion rate. By identifying the website's most effective layout and content, visitors were likelier to purchase, increasing the client's brand revenue.
Finally, the successful collaboration between the marketing agency and our white label web development team helped the client achieve their core business goals of enhancing brand awareness, raising revenue, increasing store traffic, and improving conversion rates. In addition, by partnering with a white label web development agency like ours, the marketing agency could deliver high-quality technical solutions without hiring and managing an in-house website development team.
In conclusion, our white label web development solutions and the marketing agency's marketing expertise delivered a successful outcome for the Shopify Plus store. We are proud to have played a part in its success.
